Obvlo | Blogs & Resources

Blogs & resources

Explore our blogs, case studies, updates, and webinars

Personalizing the guest journey with The Emblem Prague Hotel

Helena at The Emblem Prague Hotel had a vision to offer up personalised recommendations for Prague to each and every guest before they arrived. When she discovered Obvlo, it became possible to do this in a scalable and sustainable way.

Product Updates

Product Update: Modular Cards

Customers told us they wanted to be able to display different content at each touch point, so this month we introduced a fully modular configuration, bringing complete flexibility into the widget.

The Evolution of SEO in 2025: What Hotel Marketers Need to Know

SEO has undergone a dramatic transformation that's reshaping how hotels connect with potential guests online and Generative Engine Optimization (GEO) introduces a whole new playing field

Personalizing the guest journey with The Emblem Prague Hotel

Helena at The Emblem Prague Hotel had a vision to offer up personalised recommendations for Prague to each and every guest before they arrived. When she discovered Obvlo, it became possible to do this in a scalable and sustainable way.

How do you keep your hotel website content up to date?

Considering that 67% of travellers are more likely to book with brands that provide relevant local information, how often should you update it to to stay fresh and accurate?

Personalising the guest experience, with Greg Bogdan from The W Edinburgh

Join the Director of Rooms at the newly opened W hotel in Edinburgh, Greg Bogdan, discussing personalisation and guest experience with Obvlo's James Parsons.

The impact of Obvlo’s content on hotel SEO

Obvlo’s Content Engine offers flexible outputs for hotel and travel marketers, with the SEO impact varying based on the chosen implementation.

Phocuswire: How AI is impacting travel startups

Obvlo quoted in this Phocuswire article discussing how generative AI costs might come down and what the impact might be on travel tech start-ups

Personalised guest journeys with Ashleigh Donald

Join Ashleigh Donald from Halo Business Consulting to discuss personalised guest journeys and hotel marketing in 2025.

Conversion begins at the inspiration stage

Travellers are looking for an experience, not just a place to stay or a way to get there.

Product Updates

Introducing The Obvlo Content Engine

Obvlo's latest update gives customers direct access to our AI-powered Content Engine.

Webinar: Personalizing the guest journey with PPHE Hotel Group

Join Rohit Mishra, Guest Experience Manager at PPHE Hotel Group and Obvlo's James Parsons discussing personalization throughout the guest journey.

From 'Interests' to 'Spend Profile'; Build a Complete Picture of Your Guests

Know your guests and your city

An Insider's Guide to Guest Personalisation With Robert Cook

Our guide to personalisation

Meet James Parsons

Meet our newest team member

Product Updates

Product Update: Introducing Global Coverage

Check out ‘local knowledge on a global scale'

The Ultimate Hotel Content Checklist

We've compiled a checklist of the key elements to make sure you get right.

Product Updates

Introducing: Embedded Dynamic Content

Check out our latest product update

Founder Interview - GAIN Innovation Soundbites

Our Founder, Callum, chats to GAIN

Product Updates

Product Update: Embeddable Widget

Check out our latest way to delight your guests

The revenue impact from guest personalisation at each stage of the journey

Discover the revenue benefit of personalising guest experience

Where AI Benefits Guest Experience

Discover how AI can help improve your guest experience

How personalised local recommendations will enhance your guest experience.

Everybody in hospitality knows the phrase 'live like a local', but what does it actually mean?

Product Updates

Product Update: New Universal Listings

Our latest release delivers 'Universal Listings' our new templated way of catering for multiple types of content in a single standardised format

The 7 Biggest Areas To Boost Guest Experience

Ways you can improve one of the most important aspects of hotel competitiveness.

Personalising the guest journey with Verdi Hotels Jonathon Liu

Learn more about Verdi's implementation of Obvlo in a Budapest hotel

Dynamic Blogs : 48 Hours in Edinburgh

Edinburgh is a must visit for all things art, culture and everything in-between

Does your local area content harm booking conversion and guest experience?

We take a look at how content is key to both conversion and happy guests

Testimonial: The Emblem Hotel, Prague

Hear from The Emblem, in Prague, about their experience with Obvlo

Obvlo named one of Phocuswire's 'Hot 25 Travel Startups for 2025'

Obvlo's selection as part of Phocuswire's 2025 cohort

AI Meets Hospitality: Crafting Personalized Experiences at Record Speeds

Our Founder Callum was featured on Dojo.live last week talking about how AI is ushering in the next generation of hotel guidebooks

Obvlo vs Chat-GPT (or any LLM)

Tailored AI Content for Travel Brands, Beyond Generative Models