Obvlo was quoted in this Phocuswire article discussing how generative AI costs might come down and what the impact might be on travel tech start-ups

‍

McPherson said a key differentiator from legacy players is having AI-first architecture.
‍

“Our entire architecture is built in a modular way wherever model comes out that's better than what was there before we can slot it in and start using it.”
‍

The company swapped out its image generation from ChatGPT models to Ideogram and within a day or so the output was better. This could prove to be a crucial differentiator after the emergence of DeepSeek.

‍

Read the article here.