Cookies Policy
Last Updated: December 10, 2024
1. Introduction
This Cookies Policy ("Policy") explains how Obvlo Limited ("Obvlo," "we," "us," or "our") uses cookies and similar technologies on our website (obvlo.com) and software platform. This Policy forms part of our Privacy Policy and Terms of Service.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide and improve our services by enabling certain features and collecting usage information. We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device for a set period or until you delete them).
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for our website to function properly:
- Session management and security
- Cookie consent preferences
- Basic website functionality
- Form submission processing
- Load balancing
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website:
- Google Analytics for visitor behavior analysis
- HubSpot analytics for marketing performance
- Website performance monitoring
- Error tracking and debugging
- User journey analysis
3.3 Marketing and Functionality Cookies
These cookies enable enhanced features and marketing capabilities:
- HubSpot tracking for lead generation
- Demo booking preferences
- Language preferences
- LinkedIn Insight Tag for B2B marketing
- Marketing campaign tracking
3.4 Personalization Cookies
These cookies help us deliver a more personalized experience:
- User preferences for travel content
- Content customization settings
- Platform demonstration preferences
- Regional content adaptation
4. Third-Party Services
We use services from trusted partners who may also set cookies:
- Google Analytics for website analytics
- HubSpot for marketing automation and CRM
- LinkedIn for B2B marketing
- Stripe for payment processing (during demo booking)
- Calendly for scheduling demonstrations
5. Cookie Management
5.1 Cookie Control
You can control cookies through:
- Our cookie consent banner
- Your browser settings
- Our preference center
5.2 Browser Settings
Most web browsers allow cookie control through their settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy
- Edge: Settings → Cookies and site permissions
Note: Blocking certain cookies may affect website functionality.
6. Data We Collect
Through cookies, we collect:
- Technical information (browser type, device type)
- Usage patterns
- Marketing preferences
- Demo booking information
- Content interaction data
We use this information to:
- Improve our website
- Enhance user experience
- Optimize our marketing
- Provide relevant content
- Analyze platform performance
7. Your Rights
Under applicable data protection laws, you have rights regarding your personal data:
- Access your data
- Delete your data
- Object to processing
- Withdraw consent
- Control cookie preferences
8. Updates to This Policy
We may update this Policy periodically. Significant changes will be notified through:
- Website notifications
- Email (for registered users)
- Updated "Last Updated" date
9. Contact Us
For questions about cookies or privacy:
- Email: callum@obvlo.com
- Address: Exchange Tower, 19 Canning Street, Edinburgh, Scotland, EH3 8EH
10. Legal Compliance
This Policy complies with:
- EU General Data Protection Regulation (GDPR)
- UK Data Protection Act 2018
- UK PECR (Privacy and Electronic Communications Regulations)
- California Consumer Privacy Act (CCPA)
11. Cookie Categories Detail
11.1 Essential Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | User session management | Session |
| csrf_token | Security verification | Session |
| cookie_consent | Store consent preferences | 1 year |
11.2 Analytics Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics identifier | 2 years |
| _gid | Google Analytics session data | 24 hours |
| hubspot_analytics | HubSpot tracking | 6 months |
11.3 Marketing Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| hubspot_track | Lead tracking | 6 months |
| li_sugr | LinkedIn user tracking | 3 months |
| _calendly | Demo scheduling preferences | 1 year |
11.4 Personalization Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_region | Regional content preferences | 6 months |
| content_pref | Content display settings | 3 months |
| demo_settings | Platform demo preferences | 1 month |
