FAQs
Our solutions are built for B2B customers in the travel industry who require a dynamic source of local content.
This ranges from branded and independent hotels that need a way to give personalized recommendations to guests, to travel websites showcasing destinations with rich content.
Obvlo’s mission is to build ‘local knowledge on a global scale’.
This means understanding destinations and travellers really well, to match the two together. In doing this, we support travel brands throughout their funnel - inspiring bookings and enhancing experiences, with far less manual effort.
Our solutions combine AI with human quality assurance to give brands an authentic source of content for any global destination.
We do. Obvlo uses a combination of AI Agents and real people to research, create and maintain local content so you don’t have to.
There is no limit to how Obvlo can distribute content.
We have platforms you can use like our fully hosted web-application, we can embed content into your website or app via a Javascript widget, or you can use our API to build your own interface.
Ultimately, we can also supply content as HTML, PDF, or any other output you require.
Obvlo uses a combination of AI and human input to research destinations, curate relevant information, create visually engaging content and add personalisation attributes.
This involves numerous steps ranging from reviewing images to generating text and of course quality checking everything before it is shown to an end user.
Customers have the option of using content created and provided by us, using our solutions to build out their own content, or a combination of both approaches.
All of our platforms are whitelabelled, meaning the fonts, colours, logos, etc. will match your brand.
It is also possible to apply your unique tone of voice throughout.
Obvlo’s content can be embedded on webpages alongside existing content.
Alternatively, local guides that you have already created and content on your in-house F&B and other ancillaries can be incorporated into our content database to appear organically.
Additionally, content you create or get from other third parties can be enriched by our systems and support personalization through our framework.
Obvlo enables you to give guests personalized recommendations. In doing so, we pick up zero and first party data insights on your users like their interests and reason for travel.
This data is shared with you through our portal or can be sent to your PMS or CRM.
Additionally, Google Analytics and other BI tools can be used to collect and utilise insights.
Leveraging this data, you can enhance guest satisfaction, increase revenue, and improve your Return on Ad Spend (ROAS) through better targeting.
Depending on the implementation you choose, setup can take as little as one hour.
Our fully hosted solution is set up and configured by us, and then links are provided to you to begin sharing with your customers through pre-arrival emails and QR codes.
Even our embeddable website solution is fast to get up and running. Just two lines of code need to be dropped onto your webpage, with all of the configuration happening on our end.
A deeper integration, like using our API, would require designing and developing your own interface.
Pricing is determined by the volume of content required, the number of destinations being supported and the media formats used.
Considering these variables, please contact us to discuss your requirements and receive accurate pricing options.
Content is provided in English as standard, with automatic browser-based translation being the default option when using our hosted platform or embeddable content.
Similar to applying a unique tone of voice, output can be translated and stored in other languages at an additional cost based on the volume of content.
Around 5 - 10% of content is updated each day. This ranges from updating basic details like opening hours to adding seasonal content like guides to Christmas Markets.
Obvlo customers benefit from evergreen content that stays fresh and up-to-date with no manual effort.
Obvlo helps travel brands enhance their SEO performance through engagement, not indexing. Our embeddable widget delivers dynamic, hyper-relevant local recommendations that keep visitors on your site longer, drive interaction, and improve user experience—all key factors that search engines reward.
What Obvlo’s Widget DOES for SEO:
- Keeps Visitors Engaged: Personalized destination content reduces bounce rates and increases time-on-site, a strong signal for search engines.
- Boosts On-Site Interaction: More engaged visitors mean more clicks, more exploration, and a stronger SEO foundation.
- Enhances User Experience: AI-powered, real-time recommendations inspire, inform, and convert—delivering value that goes beyond ranking factors.
What Obvlo’s Widget DOESN’T Do for SEO:
- Does Not Directly Contribute to Indexed Content: Because the widget loads dynamically, search engines don’t crawl its content.
- Does Not Replace SEO-Optimized Pages: Your static, keyword-rich content remains essential for discoverability.
Want Search-Optimized Content?
For brands looking to leverage Obvlo’s content for direct SEO benefits, we offer indexable HTML formats—allowing you to build fully crawlable, static pages packed with high-value, destination-rich content.
Obvlo’s Search-Optimized Content, delivered in fully indexable HTML format, has a direct impact on your website’s SEO by improving search rankings, organic traffic, and content freshness—without the manual upkeep and content creation.
How Obvlo’s Search-Optimized Content Improves SEO:
- Fully Indexable & Search-Friendly: Delivered in HTML, so search engines can easily crawl and rank your pages.
- Always Fresh & Up-to-Date: Our AI monitors content accuracy and alerts your team when updates are needed, ensuring your pages stay relevant and optimized.
- Hassle-Free Content Creation: We handle content aggregation, imagery, and sourcing so your team gets a ready-to-use content base—saving time on research and manual work.
- Faster SEO Campaigns: Need content for an SEO campaign? Just tell us what’s missing, and we’ll fill the gaps—so you can launch pages faster without content delays.
Already have SEO content but don’t want to replace it?
If your site is already SEO-optimized but you want to boost visitor engagement, you can add Obvlo’s embeddable widget. By delivering personalized, real-time destination recommendations, the widget keeps visitors on your site longer, reduces bounce rates, and improves SEO signals—without changing your existing content.
Obvlo offers flexible content delivery, with SEO impact varying based on implementation. While our embeddable widget, integrated via JavaScript, does not provide content directly indexable by search engines, it significantly boosts on-site engagement, a crucial SEO factor. If indexable content is required, our content can be consumed in an HTML format instead.
