Enter any page URL and we will check how well it is structured to be read, understood, and cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. See what is working, what needs attention, and where to focus first.
Built on the methodology behind the State of AI Visibility in Travel 2026, our benchmark of 100 travel brands.
Go to your website and navigate to a specific blog post, article, or landing page, the kind of content you want AI tools to find and recommend. Copy the full URL from your browser address bar.
Enter the complete URL including the path, not just your domain.
yoursite.com✓ yoursite.com/blog/best-things-to-do-in-lisbon
We run 10 checks across infrastructure, AI readiness, and content quality. The first 4 results appear instantly. Enter your email to unlock all 10 checks and receive a full report with actionable recommendations.
We benchmarked 100 of the world largest travel brands on the same 10 checks. The results are why this tool exists.
Only 23 of the 100 brands we benchmarked scored 60 or above. The rest publish content AI assistants struggle to read or trust.
One of the cheapest fixes in AI visibility, roughly 15 lines of code, is absent from two thirds of major travel brands. Most low scores are decisions, not budget problems.
73 brands scored under 10 on the AI-readiness layer specifically. Some are not thin on content at all; their firewalls are silently blocking AI crawlers.
All figures from the State of AI Visibility in Travel 2026. Same checks, same scoring, run on your page in seconds.
The most surprising finding in our benchmark: tour operators, the smallest category by revenue, scored highest on AI readiness. Airlines, the largest, scored lowest. The only perfect AI-readiness score in the study belongs to a tour operator, not a global chain.
Volume is not visibility. The biggest brands publish the most content, but it is booking-funnel content, not the destination content travellers actually ask AI about. The playing field is more open than it has been in twenty years of search.
Mean AI-readiness score by category, State of AI Visibility in Travel 2026
Ten checks across three layers, the same framework behind our industry benchmark. No black box, no vanity score.
Can AI tools reach and read your page at all?
Is your page structured for machines to understand?
Is there anything here worth citing?
They overlap, but they reward different things. Traditional SEO rewards keywords, backlinks and domain authority. AI assistants reward pages they can parse cleanly, verify, and quote: structured data, answer-ready formatting, specific factual content, and crawler access. In our benchmark, brands with excellent traditional SEO routinely scored under 10 on AI readiness.
Travel is one of the most-asked categories in AI assistants, and every major search surface now includes AI answers, including Google, where AI Overviews sit above traditional results. The brands cited in those answers get the click; the rest don't appear at all.
You get your full report, and that's the deal. We may follow up once to ask if it was useful. No sequences, no daily drip, and you can unsubscribe from anything with one click.
No. The checker is free and the report is yours to act on with your own team or agency. Obvlo is one way to close the gaps it finds, and if the report convinces you the gap is worth closing, we would love to talk. But the fixes are spelled out either way.
Ten weighted checks across infrastructure, AI readiness and content quality, listed in full above. It is the same framework we used to benchmark 100 travel brands in the State of AI Visibility in Travel 2026, so your score is directly comparable with the industry.
It is normal, and it is fixable. Most of the industry scores low: 73 of the 100 brands we benchmarked scored under 10 on the AI-readiness layer. Several of the most common failures are quick fixes, which is exactly why checking now is an advantage rather than a problem.
Most of the travel industry hasn't checked. That's the opportunity.
Run your check →