Travel discovery is no longer a single-channel game. Travellers move between Google, ChatGPT, Perplexity, AI Overviews, and OTAs, often within the same planning session. For hotel and travel brands, the bar for being found has moved: your content has to perform technically, rank organically, and be trusted enough to be cited by AI engines.
This month, we're spotlighting how Obvlo is helping hotel and travel brands achieve some of the highest-performing destination content on the internet, and launching a free tool to check how visible your brand is in AI search.
Outperforming the biggest names in travel
We benchmarked pages built and hosted by Obvlo for a hotel group customer against blog content from some of the biggest names in travel, using Google PageSpeed Insights.
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Obvlo pages score near-perfect on Core Web Vitals and consistently outperform much larger, better-resourced travel publishers. That matters for two reasons: faster pages rank higher and convert better, and AI engines prioritise the same signals when deciding which sources to cite.
New: Free AI Visibility Checker
We've built a free tool that shows you how visible your site is to AI engines currently and where the room for improvement lies. No sign-up required.
Real-world impact: Visit West Highlands
One of our DMO clients, Visit West Highlands, launched earlier this year and is already appearing in Google AI Overviews, organic search results, and ChatGPT citations.
This is SEO and GEO (Generative Engine Optimisation) working together. Obvlo enables you to compete here at a fraction of traditional content marketing costs, built on four core principles:
- Keyword optimisation - target keywords anchor every page, with topical authority built through interconnected guides
- Schema markup - structured data so search and AI engines understand context and entities
- Astro framework - clean, static-first HTML that scores near 100 on Core Web Vitals
- Your tone, any language - content written from the ground up in your brand voice, no translation layer
If GEO is on your roadmap, get in touch and we can walk through how it works.
