Case Study Timeline: 12 weeks.

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Point A Hotels partnered with Obvlo to ensure they are discoverable the very moment guests start planning a trip, across both traditional search and the AI assistants.

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The results came quickly: in the first twelve weeks the content Obvlo builds and hosts drove visibility, thousands of engaged sessions and five figures of direct booking revenue.

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"Our partnership with Obvlo has strengthened both our organic visibility and guest experience. In a short space of time, we've seen 72x more engaged sessions from search and AI vs our traditional blog content, while giving guests richer local content throughout their journey."
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Harj Lalli, Senior Digital Marketing Manager, Point A Hotels

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🔍 The challenge

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Destination content is a key driver for hotel brands to be found by guests planning a trip. Historically, the challenge has been creating this level of rich content at scale and keeping it fresh. With AI now being used by over half of travellers during trip planning, marketers must also now optimise for Generation Engines (GEO) and Answer Engines (AEO).

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Point A wanted to win discovery across multiple cities and languages, quickly, without the usual content costs or added workload. Content must also engage guests, move them towards a booking and enhance their in-trip guest experience.

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🛠 What Obvlo does

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Obvlo starts by auditing AI visibility. It measures how well a brand is set up to appear, then uses the analysis to decide what content to create and why, so every page targets a real visibility gap.

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From there, Obvlo creates and hosts that content on the brand's domain, search and AI optimised, engineered to be cited, and built to load fast. Strategy, production, maintenance and hosting are all handled by Obvlo, with zero ongoing content management for the client.

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📈 Boosting search visibility (SEO)

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Guests searching real trip-planning questions, from where to get breakfast in London to things to do in Glasgow with kids, now find and visit Point A's guides directly.

• ~4,600 pages published, 99.8% of all pages have been indexed in Google.
• Over 1.2 million Google search impressions for Obvlo-powered guides in 12 weeks.
• 72x more clicks from Google search than the pre-existing blog.

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🤖 Winning the AI answer (AEO + GEO)

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As trip planning shifts to AI, being on the results page is no longer enough. Brands have to be inside the answer, and Point A's guides now are:

• Answer engines (AEO): citations appearing in Google's AI Overview.
• Generative engines (GEO): AI referrals from Gemini, ChatGPT, Copilot and Perplexity
• Over 35,000 Generative AI impressions (AI Overviews, AI Mode).

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🌍 Built to be discovered globally

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Point A is building a global brand and needs to appear in search and AI citations in multiple languages, from every part of the world.

• Content pages are published in thirteen languages.
• 42% of landing pages sessions were non-english language readers
• Pages are appearing in searches from 206 countries.

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🎯 Turning engagement into direct bookings

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Getting found is not the outcome. Discovery leads to engagement and ultimately direct bookings and revenue. 

• Engaged visitors spend over 5 minutes per session and generate 30x more key events than the pre-existing blog.
• In its first twelve weeks, visitors who engaged with content from obvlo made bookings resulting in five-figure revenue.

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💡 What this all means

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In twelve weeks, and from a standing start, Obvlo has made Point A's own website the source that both guests and AI tools turn to for its destination information, and turned that visibility into direct bookings.