Research tells us that most AI projects never get off the ground, because of the challenge in measuring clear ROI.

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That is why you can now connect Google Analytics and Google Search Console directly to Obvlo, and view the outcomes inside our Portal.

• Connect GA and GSC: link your existing accounts in a couple of clicks and pull your live performance data straight into the Obvlo portal.
• See the full picture: search impressions, clicks and engaged sessions next to your AI visibility, so you can tie content to business outcomes.
• Measure what matters: understand which content and strategies are driving traffic, engagement and, ultimately, bookings.

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For Point A Hotels, here's what measurement showed:

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Obvlo built and launched close to 5k pages, of which 99.8% were indexed by Google (compared to 30-40% of pages on the web, on average).

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These pages drove 72x more organic sessions than the pre-existing blog, 1.2M+ search impressions, 35,000+ AI impressions, and guests with these pages in their journey delivered five-figures of booking revenue, all within just 12 weeks.

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If the value of a destination content strategy wasn’t clear before, it is now.

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A couple of other big features we shipped over the last month:

• 🪂 Deployment options - a single guide can now be embedded into one of your existing pages. We’ve also released a WordPress plugin option.
• 💬 Translation controls - You can now translate selected destinations only, and pick which languages each destination is in.

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If you would like any more information or to receive a demo on any of these features, get in touch.