Product Update - Localisation

Contributors
Callum McPherson
CEO, Obvlo
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Welcome to the latest Obvlo product update 👋

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Localisation has been our top priority this month. Unlike traditional ‘translation’, we’ve developed our Content Engine to generate content from the ground up directly in which ever languages are required.

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For example, rather than creating content in English and then translating it into German afterwards, our localisation agent will produce the content natively in each language.

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This approach ensures that copy is culturally resonant, grammatically correct, and designed to resonate with your audience, wherever they are in the world.

Why "Created from Scratch" Matters:
  • Authenticity: Content is genuinely localised, capturing the idioms, nuances, and cultural context that machine translations often miss.
  • Accuracy & Quality: Eliminate the risks of mistranslations and awkward phrasing. Your message will always be clear and professional.
  • Deeper Connection: Speak directly to your audience's hearts and minds in their preferred language, fostering stronger engagement and trust.
  • Efficiency: Streamline your global content strategy by creating original content in parallel, saving time and resources.

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We are rolling localised content out to our API and HTML webpage solutions first. We will then be introducing it for our web-app and embeddable solutions later in the year.

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If you have customers from all over the world, and scaling content in multiple languages is a pain point - let us know and we will send you some samples.